In any market, direct customer acquisition is vital to growth, and lenders must be able to identify and capture every potential homebuyer with a message that’s relevant to where they are in their home-buying journey. This white paper outlines how a top 10 HMDA lender leveraged Sutherland Labs to connect with their borrowers through journey mapping — and the resulting increase in customer acquisition.
Publisher: Sutherland
Date: June 2019
