Websites are now the primary point of sale in many industries, however mortgage brokers continue to finalize their sales in person. Mortgage websites struggle to transform their websites into effective sales tool. With the implementation of live chat as an essential customer engagement tool, mortgage websites will now have a proven strategy in place to convert site visitors into sales by a minimum of 40% within the first 30 days. High quality 3rd party chat services allows users to engage with real people about website content or company’s services. Chat software is proven effective at driving sales because it applies verbal communication in real time. This is even more influential to millennial consumers, who enjoys text method of contact, and consider it more trustworthy in a financial transaction.

Publisher: ReadyChat Inc.
Date: June 2016